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“Windy City”, fashion story with Jefferson West, Jalen Mickey, Derek Hedrick

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For this project we wanted to showcase new mobile app and online fashion brands who are bringing higher quality men’s garments to the market at middle market cost by eliminating some of the traditional overhead costs that come with owning a brand or selling a product. These companies have the potential to redefine the modern man’s expectations of how much quality should cost. This is very exciting for us to see and the team hope this helps bring awareness to these pioneering companies.

Creative Director:   Jefferson West
Stylist:     Bekah Lazear   Leslie Castromayor
Model:     Jalen Mickey   Derek Hedrick   Jefferson West
MUA:       Alisa Radoi
Fashion Brands:

State and Liberty
Something Strong
Paul Evans
Betabrand

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